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A few things (indie) authors need to know about book covers

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  1. Your book cover isn’t an art thing. It’s a marketing thing. A pretty book cover is good, but what’s important is that it be able to sell the book it’s on the cover of.
  2. Do not make your own book covers. Unless you actually do make book covers — meaning, people hire you to do them.
  3. Not all amazing artists can design a decent book cover. (In the same way not all book cover designers can paint a decent portrait in watercolor, or design a corporate logo.)
  4. If a cover looks good for your print book, it doesn’t necessarily mean it will work for the ebook version. You can have different covers for each, or you could just make sure your cover works for both print and digital versions.
  5. If your book cover is pretty or interesting, people will talk about it. This is a good thing.
  6. Don’t underestimate the power of a great tag line. It’s the first words your potential readers will see, apart from your book title, when they look at your book cover. Try to make it interesting (maybe even clever and/or funny) and short.